Google has launched its BigQuery tool

Google Launches Analytics Tool, Study Shows Firms Favor Cloud Providers for Big Data Needs

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Google announced on Tuesday that it has officially launched BigQuery, its tool that allows businesses and developers to gain real-time business insight from mass amounts of data.

The public launch of its big data analytics tool BigQuery comes five months after Google offered it to a limited number of developers in beta. It also follows the launch of its long-awaited cloud storage service Google Drive last Tuesday.

Accessible via a UI or REST interface, BigQuery allows users to store as much data as needed and pay only for what they use, according to a blog post. Developers and businesses can sign up for BigQuery online and query up to 100 GB f data per month for free. There are only two pricing components: query processing, which is $0.035 per GB processed up to 1000 queries per day; or storage, which is $0.12 per GB/month up to 2TB.

Web hosts can benefit from big data simply from the amount of storage it requires for companies and developers to analyze the terabytes of user data.

In an example, Ju-Kay Kwek, product manager, BigQuery, says social and mobile analytics company Claritics built a web application for game developers to gain insight into user behavior. According to a case study, Claritics was able to reduce time to run complex queries on large data sets from 30 minutes to 20 seconds, and shorten the amount of time spent to maintain their data analysis infrastructure by up to 40 percent.

Google’s BigQuery launch comes a day after web host Logicworks and the research arm of GigaOM, GigaOM Pro launched a survey that finds nearly 50 percent of IT decision-makers think business intelligence projects fail because of the lack of in-house experts that are able to analyze large volumes of data to draw conclusions.

“Deploying Big Data 2012: Strategies for IT Departments” was conducted in February 2012 and surveyed 304 IT decision-makers from medium to large companies.

According to the survey,  70 percent of companies considering an outside vendor for big data need would choose a cloud services provider like AWS or Logicworks (who commissioned the study) over an IT vendor like Microsoft or IBM. Now it seems Google would be added to the list of cloud providers offering big data tools for companies.

“Continued concerns over security when moving data to the cloud and issues around PCI, HIPPA and other compliance regulations are roadblocks for many companies when it comes to using cloud services,” Jo Maitland, research director at GigaOM Pro and author of the report said in a statement. “Enterprises must seek out a cloud provider with a proven track record of meeting these complex regulations.”

Talk back: Do you have customers requesting storage for big data? D you think those customers would be interested in Google’s BigQuery tool? Let us know in a comment.

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