The much anticipated Google Domains launched to public US availability in beta on Tuesday. The beta launch also includes several new features and improvements, as Google tries to muscle in on registrars like VeriSign and Sedo and even SMB one-stop shops like GoDaddy and Web.com.
The service was originally launched to invite-only beta in June, shortly after GoDaddy filed documents for an IPO. Google’s announcement seemed to at least delay that plan, though Google may have more motivation to provide a full breadth of services than to dominate domain registration.
The initial beta testing version of the service included email and domain forwarding, sub-domains, and private registration features, but the public beta launch gives an impression of the direction the service will take.
The new features include support Google’s own Blogger platform, which joins Wix, Weebly, Shopify and Squarespace among supported website building options. Google Domains now also uses a simplified dashboard, which also allows customers to browse templates from site-building partners.
Google is also branching into new TLDs, for now offering over 60, from .academy to .ventures. Other improvements include Dynamic DNS and an improved search and suggestion experience.
The improvements are the result of feedback from “early beta testers,” according to a blog post on the launch. International launches will follow, and there is a link in the post to register to be notified by Google when Domains becomes available in your country.
More Google Domains features and upgrades will likely be announced over the course of the year, as a Google spokesperson told TechCrunch that the service is not integrated with Google Apps “yet.”
Meanwhile, GoDaddy has updated its hosting portfolio with products for developer and designer hosting and small business ecommerce as it adjusts to the altered domain registration landscape.