(WEB HOST INDUSTRY REVIEW) — Helping businesses ensure strong Web response times, Gomez (www.gomez.com), the Web performance division of Compuware, has launched a free online test that instantly evaluates their website response times across multiple browsers and geographies.
The diversity of web browsers creates major challenges for website teams because most of the interactions within today’s complex web and mobile sites are executed in the browser, where variations in browser performance and rendering have a major influence on end-user experience. According to Gomez’s announcement this week, the Gomez Multi-browser Website Performance Test identifies response time differences for any URL across Mozilla Firefox 3.5 and Microsoft Internet Explorer 7, and four geographic locations: New York City, Seattle, Los Angeles and Chicago. This data can be used to identify web performance issues and ensure they do not result in lost revenue or brand damage.
Gomez data reveals that there is an eight-second difference, on average, between the slowest and fastest browsers, making any cross-browser performance issues impact traffic, user experience, and, in turn, revenue. Likewise, browser performance varies across geographies, with users on the east coast often having a very different response time than a user on the west coast.
“It’s a multi-browser world,” Gomez chief technology officer Imad Mouline stated. “Web teams face a major challenge because browsers are becoming increasingly important in web performance, yet they are also becoming increasingly different. You have to measure and optimize the performance of your web and mobile applications across all of today’s top browsers to ensure your website performs optimally or risk losing customers, transactions, revenues and brand equity.”
Proper website response time measurement can identify problems within the site’s code, but can also identify issues with its underlying infrastructure. Today’s businesses should be concerned that users in different parts of the country or world may be being turned off by poor load times and not even know it. This gives web hosts the opportunity to demonstrate the effectiveness of their services, and perhaps offer advanced features such as content delivery network services, which basically copies and hosts website data in different geographic locations so that there is lower latency to end-users.
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