GoDaddy Teams with Toronto Raptors Big Man to Reach Small Businesses

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Toronto Raptors center Jonas Valančiūnas is the face of a new campaign launched by GoDaddy to demonstrate the ease of setting up an online presence to Canadian small businesses, the company announced Tuesday.

Valančiūnas and GoDaddy have partnered with Toronto small business and GoDaddy customer Selftraits to launch, which the Raptors’ big man built with GoDaddy’s professional development tools and support, to sell 3D figurines.

Itty Bitty Ballers is not a real business, but rather a line of figurines of Valančiūnas himself, made by Selftraits. Money made from the figurines will go to the MLSE Foundation, a Toronto-based charity supporting youth sports. Two of the nine figurines available sold out on the day of the launch.

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GoDaddy and Valančiūnas have also unveiled the “Itty Bitty Ballers Contest for Small Businesses,” in which Canadian entrepreneurs are asked to submit their answers to: “What inspired your small business?” Winning contestants will receive up to $5,000 in cash and $2,500 in GoDaddy services. The contest is open now, and closes Feb. 20, 2017.

GoDaddy held a similar contest which closed in November to promote its services in Canada, which include Professional Web Services, launched in May.

“We’re always looking for ways to help small businesses get online and be successful,” Jill Schoolenberg, Vice President and Country Manager of GoDaddy Canada said in a statement. “That’s why we’re excited to partner with a basketball icon like Jonas Valančiūnas to help create this beautiful new website and bring awareness to the opportunities of small business ownership in Canada.”

The Toronto Raptors opened a high tech “war room” for team management last year with IBM Sports Insights Central technology powered by IBM Watson and the IBM BlueMix cloud.

GoDaddy recently announced that it would be participating in Super Bowl advertising this year after a hiatus in 2016. 

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