GoDaddy announced on Wednesday plans to expand its European presence, beginning with the hiring of Stefano Maruzzi as VP of EMEA, and the construction of a European Customer Care Center.
GoDaddy has operated a data center in Amsterdam since 2009, and has been ramping up its media presence in Europe since its first marketing campaigns in the UK in 2008. Since then GoDaddy has used sponsorships and ads in a variety of mediums to increase the company’s European profile.
Maruzzi’s role is a new position within GoDaddy, which will model its European expansion plans on its recent expansion into the Indian market. Last August, GoDaddy announced that in the year since opening its Hyderabad Customer Care Center its Indian customer base had grown by 86 percent.
In his 25 year career in the Italian and European tech communities, Maruzzi has worked for Google, Microsoft, and Condé Nast. Most recently he was director for Europe and North America at YOOX Group, an online retail partner for fashion and design brands.
“Joining GoDaddy means embarking on a new, exciting journey, where proven talent and state-of-the-art technologies merge to improve the lives of millions of small business owners around the world,” Maruzzi said. “Now our objective is to replicate across Europe the success that has led GoDaddy to its current leadership role in the Internet industry and as the Web’s top platform for small businesses.”
The location of the new Customer Care Center is expected to be determined by the end of 2013, with operation and service in the 14 chosen European languages available in late spring of 2014.
“Europe is an important element in GoDaddy’s global expansion strategy because so many businesses across Europe are micro and small-to-medium enterprises which are precisely the kind of customers we can help,” GoDaddy senior vice president international James Carroll said. “Our ‘blueprint’ is to offer a level of personalized support and a product-set that’s designed for the small business owner who wants to leverage the power of the Internet without a big budget or technical expertise. By summer, under Stefano’s leadership, we’ll have our support staff on the ground and be talking to customers in 14 native languages across Europe.”
GoDaddy is also planning to extend its services to Latin America in 2014, and has recently been busy acquiring companies such as Media Temple and Ronin.
GoDaddy’s competition in Europe will include local players like Host Europe Group, but no company with the same target market dominates the European SMB market the way GoDaddy does in North America.