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GoDaddy International Expansion Targets European SMBs

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GoDaddy is continuing its international expansion in Europe, and is offering localized products and support in 14 new languages.

According to an announcement on Tuesday, countries served with the latest GoDaddy international expansion include Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Poland, Portugal, Russia, Sweden, Switzerland, Turkey and Ukraine.

GoDaddy has an existing European presence in the UK, Ireland and Spain, and hired VP of EMEA Stefano Maruzzi in November to lead the company’s European expansion, including the overseeing the construction of a European Customer Care Center. GoDaddy senior vice president international James Carroll will drive the company’s global expansion which will bring its solutions for SMBs to 60 markets and 30 languages around the world.

Currently, GoDaddy’s international footprint covers 44 markets, 44 currencies and 17 languages. Recently, GoDaddy expanded to Latin America, offering localized products and support in Brazil, Mexico, Argentina, Colombia, Venezuela, Chile and Peru.

The continuing GoDaddy international expansion comes as reports suggest that the company is on the road to an IPO. Recent reports suggest the company hired Morgan Stanley and JPMorgan Chase to manage the IPO that is expected sometime in the fall.

“GoDaddy is ‘turning the lights’ on for small businesses all across Europe. We believe small businesses are an economic driving force globally, which is why GoDaddy is committed to offering the individualized service and support necessary to empower those businesses for success,” GoDaddy CEO Blake Irving said. “In a single day, we turned on support for customers in 21 new markets. This release represents our continued commitment to support small businesses with a completely localized offering.”

GoDaddy’s expansion in Europe will be modeled after its India expansion which the company embarked on in 2012, hiring its first international executive, Rajiv Sodhi, as managing director of Go Daddy India.

About the Author

Nicole Henderson is the Editor in Chief of the WHIR, where she covers daily news and features online. She has a bachelor of journalism from Ryerson University in Toronto. You can find her on Twitter @NicoleHenderson.

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