GoDaddy Spins New ‘Get Found’ Service Out of Locu Acquisition

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Building on its offerings for small businesses, GoDaddy launched Get Found on Monday, a service that helps SMBs reach new customers through search engines, social media and local sites.

Get Found allows businesses to publish basic information including phone number, location, hours of operation, as well as photos or menus on search engines and social media. Get Found pushes correct information across different locations so businesses don’t have to manually update the information.

GoDaddy’s Get Found service is born out of its acquisition last year of Locu, a San Francisco company founded in 2011 as a central place for SMBs to manage and publish business listings via Yelp, TripAdvisor and more.

“An average consumer uses more than two different online sources when looking for information about a business, and when they see missing or conflicted information, they usually go to a competitor,” GoDaddy VP and GM of Discovery Marketing Products Rene Reinsberg said. “Businesses miss potential revenue when they can’t be found online, and we are making it drop-dead simple for them to get onto all the top websites.”

GoDaddy will be advertising its new Get Found service in its upcoming Super Bowl commercials, which will star Danica Patrick.

Get Found is the latest SMB service released by GoDaddy this year, following the launch of its managed WordPress offering and a partnership with Microsoft for email and cloud productivity offering.

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