GoDaddy announced on Tuesday that it has rolled out more updates to its web hosting portfolio, this time focusing on its Windows hosting services and Parallels Plesk support.
This is the second round of recent hosting updates as GoDaddylaunched cPanel support through its revamped Linux web hosting plans in November. In an interview with the WHIR, GoDaddy SVP of hosting Jeff King said to expect more changes to its hosting platform as part of a larger corporate strategy focused on helping small business customers succeed online.
As part of its plans, GoDaddy will also expand its hosting platform across 60 countries in 30 different languages throughout the coming months.
The new Windows hosting services feature more CPU and RAM, with lowered density per server. GoDaddy has also leveraged Windows Server 2012 to offer customers better storage, networking and performance.
“Microsoft has introduced Cloud OS functionality designed specifically for hosting service providers with the release of Windows Server 2012 and Windows Server 2012 R2,” Microsoft Vice President, Hosting Service Providers, Marco Limena said. “As a longtime Microsoft partner, we’re confident GoDaddy’s decision to take advantage of Windows Server 2012 will satisfy customers and provide improved performance, scalability and automation they demand.”
GoDaddy’s new hosting services take advantage of industry standard technologies like cPanel and Plesk to ensure customers can manage their infrastructure easily, and that the lack of these technologies isn’t a road block to customers looking to switch from another hosting provider.
“When we started talking to GoDaddy about expanding Parallels Plesk Panel to their all new Windows web hosting accounts, it became abundantly clear that GoDaddy is determined to give the best possible hosting experience to their customers,” Parallels CMO, Service Provider John Zanni said. “With the Parallels Plesk Panel simplified administrative experience, it’s the perfect tool to tightly align with GoDaddy’s specific customer needs.”
The changes to GoDaddy’s hosting infrastructure come shortly after the company acquired managed hosting provider MediaTemple, in a deal that seems to have marked the beginning of a new chapter at the hosting giant.
While GoDaddy has made changes to its hosting technology, it has also vowed to change its approach to marketing. Through Super Bowl viewers can still expect to see GoDaddy commercials during the game, the company has said it won’t rely on ““risqué innuendo” to get its marketing message across.