GoDaddy Boosts WordPress Expertise with ManageWP Acquisition

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GoDaddy has expanded its WordPress management and hosting capabilities by reaching an agreement to acquire designer and developer tool ManageWP, the companies announced Tuesday. Terms of the deal were not disclosed.

WordPress has doubled its content management system market share over the past four years to over 50 percent, according to W3Techs.com, and GoDaddy is one of the top players in the managed WordPress hosting space.

ManageWP provides a dashboard for designers and developers to manage multiple sites from one place, even across different hosts. This saves them the time and hassle of logging into each sites dashboard individually to publish content, moderate comments, and perform regular maintenance tasks. GoDaddy says that the acquisition makes it the only provider with the combination of best-in-class management and hosting services for WordPress.

“GoDaddy is serious about investing in WordPress and ManageWP is by far the leading tool for managing WordPress sites,” Jeff King, SVP of Hosting at GoDaddy said in a statement. “Together, we’ll bring ManageWP to the scale of GoDaddy, helping web designers and developers save thousands of work hours and touch millions of websites globally, no matter where they are hosted.”

ManageWP also provides capabilities including site monitoring, backups, automated migration, client reporting, and security features. It has offered its service on a freemium basis, charging a dollar or two each per website for subscriptions to its premium features.

“GoDaddy and ManageWP have a shared vision to empower the WordPress community and build great technology,” said Vladimir Prelovac, Founder at ManageWP. “We’re both powered by the cloud, which will simplify product integration and accelerate next-generation product development. Combining both companies is a great win for web developers and designers around the world.”

ManageWP was one of the partners included in the launch of GoDaddy’s WordPress partner plugin program late last year.

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