GoDaddy Adds More Women to Senior Leadership Roles in Diversity Push

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The number of women in senior leadership positions at GoDaddy increased 5 percent over the past year, though the number of women in technical roles decreased by 2 percent, the company announced Monday.

Its annual release of diversity and salary parity data shows incremental progress and work remaining on GoDaddy’s ambition to balance the ethnic and gender makeup of its workforce, according to the announcement.

The increase in women in senior leadership positions from 26 to 31 percent was partly driven by a new system developed in partnership with the Clayman Institute to identify qualified women and other candidates deserving of promotion. The total number of women at the company increased from 24 to 26 percent, with 19 percent in tech roles.

“I’m pleased that we’re turning the data into actionable plans,” GoDaddy Chief People Officer Monica Bailey said. “Last year’s data showed a disparity between the number of men and women senior leaders and, as a result, we deployed a thoughtful plan that generated results. We’re doing the same with this year’s data. It’s proof positive that we can make meaningful change that makes us a stronger organization for our employees and our customers.”

As in 2016, the proportion of women in entry-level engineering jobs increased, but few women have advanced to senior engineering roles.

GoDaddy also compared salary parity between men and women for the third year, and found that like last year, their pay is nearly equal. Overall salaries are the same, while women in technical positions make marginally more than their male counterparts, while men in senior leadership positions make four percent more than women.

Minorities make up 32 percent of GoDaddy’s workforce, unchanged from a year ago. Salary data for minorities was also examined for the first time, and showed minorities make three cents more on the dollar company-wide, and four cents more in technical ranks.

“Companies need to convert their diversity initiatives into cultural bedrock so diversity is the foundation for every facet of the organization,” GoDaddy CEO Blake Irving said. “My overriding hope is that our transparency will encourage others to share their insights and help our entire industry improve diverse representation.”

Microsoft’s workforce includes 25.8 percent women, and the company announced last year it would tie executive bonuses to its diversity goals. Women still make up only 11 percent of cybersecurity workers, and the number of women working in data centers is so low it creates extra challenges to even researching the disparity, despite a financial incentive to promote inclusive workplaces.

Pivoting the company’s image from sexist to tech diversity leader would be a welcome legacy for Irving, who told CNBC that speaking at the Grace Hopper Conference for women in computing was a highlight from his time with the company, and departs as CEO at the end of the year.

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