Apple Pay is coming for GoDaddy merchants as part of a mobile feature upgrade for its Online Store customers, the company announced Wednesday. All GoDaddy Online Store merchants with credit card payments from Stripe can now offer Apple Pay, with no additional fee.
Apple Pay provides tap payment with end-to-end encryption, and Stripe Head of Business Development Cristina Cordova said other platforms enabling it have seen significantly higher conversion rates.
According to GoDaddy, as of July, 60 percent of traffic on its websites and online stores was from mobile devices, and GoDaddy customers previewing Apple Pay since late October have experienced a conversion boost near 78 percent.
“Mobile shopping is driving e-commerce activity. Simplifying the consumer purchase experience with things like Apple Pay is a big advantage for small businesses,” Greg Goldfarb, VP of Commerce and Email Marketing at GoDaddy said in a statement. “We’ve removed friction for buyers so they can just tap to pay and provided businesses with easier ways to reach customers with compelling content.”
GoDaddy is also now offering a redesigned mobile checkout which reduces typing and tapping for lower friction. It is also introducing abandoned shopping cart recovery, which can automatically email a link to where shoppers left off.
Apple Pay launched ecommerce support in June.