GoDaddy announced on Wednesday that it has acquired Ronin, an online invoicing company, integrating it into GoDaddy Online Bookkeeping – a service that came out of its earlier acquisition of Outright.
Outright is a small business accounting tool for users to track their income, expenses and taxes that GoDaddy acquired last year. Ronin is a free invoice tool used by small businesses and freelancers.
GoDaddy acquired Ronin officially in April, and the financial terms of the deal have not been disclosed.
“One of our primary goals is to make the ‘business of business’ easy, and GoDaddy Online Bookkeeping does that by taking the headache out of knowing their numbers,” GoDaddy senior vice president, business applications Steven Aldrich said in a statement. “Our customers love our product – but they wanted us to provide invoicing capabilities. We knew Ronin provided an unparalleled experience, so we started discussions. It soon became clear – we needed the team at Ronin to be on our team and we needed to seamlessly integrate invoicing into our product. The end result is GoDaddy Online Bookkeeping.”
GoDaddy has been steadily adding new applications and tools for small businesses through acquisitions, acquiring five companies in fifteen months.
“GoDaddy and Ronin share a vision of giving small businesses the best tools to succeed online,” Ronin founder Lu Wang said. “The ease and speed of integrating with GoDaddy’s culture and technology, combined with the ability to reach 12 million customers, is a tremendous opportunity. Joining the GoDaddy team has given us the access to the resources and smart people who we’ve wanted.”