Web hosting provider Go Daddy announced on Wednesday that it has appointed Rajiv Sodhi as managing director of Go Daddy India to support its international expansion in the market. Based near New Delhi, India, Sodhi is the first international executive appointed by Go Daddy.
Sodhi will be responsible for overseeing Go Daddy’s expansion in India, and is currently in the process of hiring a team in India.
Expanding internationally was one of the key drivers of Go Daddy’s acquisition late last year. In December, Go Daddy closed its investment deal with KKR, Silver Lake, and Technology Crossover Ventures after receiving approval from the Chinese Ministry of Commerce, a condition that had to be met because of its planned expansion in Asia. At the time, founder and executive chairman Bob Parsons said its partners knowledge of international markets would help it make acquisitions and technology deals.
“We knew we needed an experienced technologist, with a deep understanding of India’s culture and our Go Daddy brand of customer service. Rajiv’s 14 years of experience in the technology space brings all these qualities to our business, as well as his strategic view on how to help grow online businesses,” Go Daddy CEO Warren Adelman said in a statement. “Together, our vision is to expand our footprint in India, hire locally and serve customers in India with people who speak their language.”
Last week, Go Daddy hired ad agency Deutsch Inc to produce its new marketing campaign set to launch during the Olympics broadcast on NBC. While it will appear on an American broadcast, Go Daddy posts its commercials online as well, a move that will help it reach more of an international audience. For the past seven years Go Daddy has produced its ads in-house, and this is the first time it has enlisted outside help.
Prior to Go Daddy, Sodhi worked in various roles at Microsoft India. Recently, he held the positions of director of SMB and cloud business with Microsoft. Go Daddy says his expertise is with SMB looking to develop their online presence, a market which Go Daddy has targeted in the US since its inception.
Go Daddy has data centers in Europe, Asia, and the US, as well as an office in Canada. India will be Go Daddy’s largest international office before the end of the year, according to the press release.
Go Daddy has been offering .IN domain names since January 2009, and hosted two web developer events in Chennai and Mumbai, India last month.
“Go Daddy’s understanding of small business needs, their capacity to serve a large customer base and their commitment to first-rate service are the primary attributes that drew me to Go Daddy India,” Sodhi said in a statement. “Go Daddy offers a one-stop shop for small businesses and consumers who are looking to grow their businesses on the Internet. From a simple domain name, or a mobile website, to cloud services, Go Daddy has it all.”
Last year, web hosting provider HostGator partnered with Google to offer free websites to Indian small businesses. There are about 8 million small businesses in India, and many of them don’t have a website, according to Google.
Talk back: What do you think of Go Daddy’s recent moves? Do you see Go Daddy becoming a competitor to your Indian hosting business? Let us know in a comment.