Web host Go Daddy released its second Super Bowl ad on Friday, just two days before it is shown in the first quarter of the big game on Sunday.
The 30-second Go Daddy Super Bowl ad, “Perfect Match”, features a solid 20-seconds of supermodel Bar Refaeli and actor Jesse Heiman making out. Go Daddy girl Danica Patrick stands to the side and explains how Refaeli represents the sexy side of Go Daddy, while Heiman represents “the smart side that creates a killer website for your small business,” and the making out, well, that represents how well these two sides work together.
Go Daddy has said that 70 percent of its more than 11 million customers are small businesses, and it’s Super Bowl ads focus on selling to this segment. Recently, Go Daddy has started working with an advertising firm, Deutsch in New York, to help it “redefine sexy” in its ads. This will be the second Super Bowl ad it has created with outside help since the ads have been produced internally since 2005.
Apparently, CBS rejected two versions of the ad, which most brands wear as a badge of honor, Go Daddy included. Luckily, on Super Bowl Sunday, viewers can catch some of the rejected footage on its website. Go Daddy has featured extra footage on its website after the Super Bowl in the past, driving record traffic to its mobile website last year by creating a QR code for viewers to scan and see the Internet-only version of its commercial.
Patrick has a bigger role in this commercial than the first Go Daddy Super Bowl ad, which it released last week, and featured Patrick as a pilot of a private jet. Patrick has been in 12 Go Daddy SuperBowl ads.
If Heiman looks familiar, it is because he has appeared in more than 140 movies and TV shows, and is apparently known as the “World’s Greatest Movie Extra.”
According to Go Daddy, Heiman was a Go Daddy hosting customer long before he was cast in the commercial, and as part of his audition had to demonstrate his kissing on a blow up doll. Refaeli is the first supermodel he has kissed.
Talk back: What do you think of Go Daddy’s second Super Bowl commercial? Do you think the commercial represents Go Daddy well? Let us know in a comment.