By Justin Lee, theWHIR.com
July 10, 2008 — (WEB HOST INDUSTRY REVIEW) — Domain registrar and web hosting provider Go Daddy (godaddy.com) announced on Thursday it has signed a broadcast sponsorship of a marquee NASCAR road race on leading Canadian sports network, TSN (tsn.com).
The company recently sponsored another NASCAR event, the NASCAR Craftsman Truck Series.
Go Daddy is the official broadcast sponsor for the NASCAR Napa Auto Parts 200, which will be aired on TSN from Montreal on August 2 at 3 p.m. EST.
The upcoming road course competition will feature Canadian popular Canadian driver Ron Fellows behind the wheel of the Dale Earnhardt, Jr.-designed No. 5 Go Daddy Chevrolet. Both Earnhardt, Jr. and Mark Martin have competed in the car in previous races, but this will mark Fellows’ debut. ”You could say the stars aligned for this Montreal race,” says Bob Parsons, Go Daddy CEO and founder. “Ron Fellows is a fan favorite in Canada. He’ll be in our Go Daddy car and he’s right at home driving a road course. The broadcast sponsorship is the icing on the cake.”
Parent company Go Daddy Group is using the sponsorship to coincide with its entry into the Canadian market with its new subsidiary, Go Daddy Domains Canada. Go Daddy currently has 5.5 million customers in Canada, but the company is hoping to further expand that customer base.
Go Daddy Domains Canada recently opened its office in Ontario, Canada.
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