Web hosting provider Go Daddy announced on Monday at the grand opening of its new SunnyVale, California office that the company has acquired M.dot, a mobile app for small business website creation and management.
This marks the first Go Daddy acquisition under its new CEO Blake Irving, who joined the company in December.
Though the press release does not disclose the terms of the acquisition, TechCrunch reported that the sale “could be worth anywhere from $5 million to $25 million, likely to be around $15 million — depending on GoDaddy’s own IPO plans.”
M.dot was founded in June 2012 and backed by Floodgate, SV Angel and Archimedes Labs.
Since its launch, the app has grown significantly after being featured by Apple in the iTunes App Store on a few occasions, and is used by 60,000 business to date.
Go Daddy will help expand its distribution to its 11 million customers, providing them with an easy method to create and manage mobile websites from their smartphones.
“We’re pleased to welcome M.dot to our growing Go Daddy family,” said Go Daddy CEO Blake Irving, who made the formal announcement at today’s ribbon-cutting ceremony for the new Go Daddy office located in Sunnyvale, California.
“M.dot’s global vision of a mobile future for small businesses fits beautifully with what our customers need right now. Go Daddy wants to help businesses connect with their customers wherever they are in the world, and that means providing killer mobile technology. It also means helping our customers manage their business from anywhere, anytime with the simplicity of their smartphone or tablet. With M.dot, small businesses can compete on a big-time level without spending big-time money. We’re completely stoked to have M.dot on board.”
The company will operate from Go Daddy’s Silicon Valley office, which is a major new center of engineering and product design for the company.
Go Daddy says it will double its current Sunnyvale-based staff from 40 to 80 over the next year.
The M.dot app enables users to create mobile websites using pre-loaded templates with custom features, such as store location, driving directions, tap-to-call, galleries, business hours and price lists, all in a user-interface designed for mobile device screens.
It also includes a blog feature, which allows users to write and insert photos and video with rich text capabilities, as well as full integration with Facebook, Twitter, Flickr, YouTube and Dropbox. M.dot can be downloaded at the iTunes App Store.
Talk back: Do you think this acquisition of M.dot was a strong strategic move for Go Daddy? Let us know in a comment.