GlobalWebBrands Replans Strategy

March 8, 2007 — (WEB HOST INDUSTRY REVIEW) — Web hosting provider GlobalWebBrands (globalwebbrands.com) announced on Wednesday it has decided to make some drastic changes to its business after a disappointing month in February. The company plans a huge move up-market and the disposal of its successful FreewayWebhost free Web hosting division. ”January started 2007 off as a great year for us, but February was one of our worst months on record since we launched the company in August 2004,” says GlobalWebBrands CEO Daniel J. Briere. “The Web hosting industry’s fundamentals are changing very fast, and fortunately, we were able to see that and are adjusting because of it. It is a strong possibility that many budget Web hosts are planning to continue on as always, which may fatally hurt their businesses. We decided not to wait.” All existing users of GlobalWebBrands’ paid Web hosting service are allowed to remain on their current hosting plans at their existing prices, however, the company has introduced a single new enterprise-targeted hosting plan priced at $200 per month, which will now be the only plan offered to new users. GlobalWebBrands is also divesting its free Web hosting operation, FreewayWebhost, through an eBay auction. While the company says that FreewayWebhost has been a more successful venture than originally expected, it has also become a distraction to the GlobalWebBrands management team.

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