Global Mobile Games Market to Reach $23.9B by 2016: Report

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A new report expects the mobile games market to reach $23.9 billion by 2016, doubling in size from 2013. Released on Tuesday, the report by AppLift and Newzoo looks at the popularity and growth of different regions around the world for game publishers, which also offers some insight to web hosts and CDNs that offer services to the gaming industry.

The global mobile games market will grow 27.3 percent annually to double in 2016, a growth driven by an increase in the number of players, payers as well as a higher average spend per paying mobile gamer, according to the report. The tablet games market will see a 400 percent growth to reach $10 billion by 2016.

Mobile games are played by 78 percent of all 1.2 billion gamers worldwide, and 38 percent of all mobile gamers spend an average of $2.78 per month. By 2016, that number will amount to $3.07 by 2016.

Asia-Pacific is by far the biggest market for mobile games, accounting for nearly half (48 percent) of the global revenue. Western and Eastern Europe will grow the fastest with CAGR rates of 33 percent.

A recent feature on the WHIR on multi-player game hosting discussed how the shift in the gaming market to mobile is a challenge for hosting providers in that they have to provide a consistent experience across devices.

“The mobile games market has been growing extremely fast and is rapidly changing across different regions. Data is key to understand these market developments,” Kaya Taner, CEO and co-founder of AppLift said. “Newzoo’s market stats combined with the mobile games marketing insights AppLift gained from working with over 100 partners enable game publishers to make more informed decisions.”

The Global Mobile Games Landscape infographic offers more statistics around the report’s major findings.

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