GeoTrust Uses Salesforce CRM Tools

• By theWHIR.com , August 03, 2005

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August 3, 2005 -- (WEB HOST INDUSTRY REVIEW) -- Customer relationship management application developer Salesforce.com (salesforce.com) said on Monday that identity verification and SSL vendor GeoTrust (geotrust.com) had automated several of its customer support processes with the Supportforce solution. GeoTrust is using the solution to gather data about its customer support issues, enabling it to determine staffing requirements and develop optimal support resolving policies.

 

"We're helping our customers help themselves with our Supportforce-enabled self-service support functionality," says Jeffrey Winn, director of worldwide client services at GeoTrust. "As a result, Supportforce has significantly increased our clients' overall satisfaction with GeoTrust. Combined with the capabilities in Salesforce, we've enabled sales, support and business managers to gain a comprehensive, 360-degree view of all of the factors that contribute to our business cycle. Salesforce.com's solutions have made a dramatic and positive impact on our day-to-day company activities."

 

GeoTrust has also consolidated the product line tracking with Salesforce, enabling it to access data on each of its products' sales performance.

 

"From a sales management perspective, we can now track and report all of our order data with Salesforce," says Jay Schiavo, product manager at GeoTrust. "Previously we'd have to get part of the data from one solution, and part of it from another solution. With a single place to access data, we can now, at a glance, determine how well any part of the business is doing."

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