July 11, 2007 — (WEB HOST INDUSTRY REVIEW) — Web hosting tools provider Freewebs (freewebs.com) announced on Wednesday that it is launching a new widgetized advertising campaign for Universal Studio’s summer hit, “Knocked Up.”
The new widget campaign encourages people to interact with the movie and its characters, as well as enjoy playing with a ‘Baby Maker’ photo page (knockedupbabymaker.com), which enables people to upload a photo themselves and someone else to see an automatically generated baby picture showing an amusing mix of features from both photos.
“Today’s users are speaking for the brand through their own voices by tagging their sites with widgets and we make sure that all of these widgets are easily shareable and publishable,” says Shervin Pishevar, president of Freewebs. “We’re basically tapping into a whole new form of contextual advertising, which is based on mutual, shared interests rather than an automated algorithm in the background. The algorithm is people’s hearts, their souls, their passions, their feelings and that’s meaningful.”
Freewebs has created other unique widgetized advertising campaigns in the past for companies like Cingular, Reebok, Adidas and movies like Paramount’s Freedom Writers and Sony’s Ghost Rider.
Freewebs also recently began sharing its API through agreements with YouTube, Widgetbox, RockYou!, Picnik, Photobucket and Gizmoz.
