Fortune Data Centers is providing turnkey data center space to social dating network Zoosk

Fortune Sells its First Turnkey Data Center to Dating Site Zoosk

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Colocation provider Fortune Data Centers announced on Wednesday that social online dating network Zoosk will move from a colocation facility to Fortune’s wholesale data center in San Jose.

According to the press release, this is the first turnkey customer at its San Jose facility which opened in April 2009.

Founded in 2007 and based in San Francisco, Zoosk calls itself a “romantic social network.” Available in 25 different languages, it has millions of members from more than 70 different countries. In addition to being available as a mobile application and desktop application, it is a popular Facebook application. According to an App Data report on Monday, Zoosk monthly active users increased by 30 percent to 13.3 million users.

“It’s mind-boggling how much they’re growing,” Fortune Data Centers CEO John Sheputis says in a phone interview with the WHIR.

Sheputis says its turnkey data center solution aims to make the migration path from retail to wholesale data center.

“What you find is there is this sort of no man’s land in between retail colocation where I just buy servers and racks and the big boys where they rent out large rooms and have their own stable of contractors and designers and architects,” Sheputis says. “I think there is a missing product in the market which is what we’re trying to address here: the turnkey wholesale suite. It’s still elite, it’s still a multi-year commitment, and that’s what is good for me, the landlord and for the tenant they just bring their IT and their own cabinets. They’re still doing what they want to do and legally we’re still doing what we need to. The difference is that I hired the electrical contractors to bring the power out to the floor, I hired the mechanical guys to do the containment, I hired the architects and the inspectors to comply with city permits. So essentially I’m doing the build-out for them that is of trade labor.”

Last year Fortune’s San Jose data center became the first in California to competitively procure power for its tenants through the California Public Utilities Commission Direct Access program. The program helps Fortune achieve nearly a 4 cent reduction in cost versus the comparable summer utility tariff, and Sheputis says this move helps its tenants achieve a “remarkable level of savings.”

“In California utilities are a closed shop so I think within Silicon Valley this is distinctive,” Sheputis says.

On Wednesday, Sheputis is accepting the Management and Operations “Stamp of Approval” award at the Uptime Institute Symposium at the Santa Clara Convention Center. Fortune announced the award at the beginning of April.

“Everybody tends to talk about data centers in terms of tiers and the tier is the topology or design of your infrastructure, not much attention is paid to how well you run it. Our data, in fact everybody’s data would suggest that matters at least as much if not more than the design itself,” he says. “In other words you can have a beautifully built tier 4 data center but if you don’t manage it well it won’t be very reliable. You can have a tier 2 data center which some people would look down upon but if it is maintained well it actually does better than the tier 4 data center that is not maintained well.”

Talk back: What do you think of the turnkey wholesale approach? Is this an opportunity that you feel would be beneficial to your data center organization? Let us know in the comment section.

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