Former A Small Orange CEO Reveals New Cloud-based Customer Service Project with $6M in the Bank

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Douglas Hanna, the former CEO of web host A Small Orange, has shed light on a new venture,, which is aimed at building better customer service software.

Hanna headed A Small Orange starting in March 2010 while still in college, and remained in charge even after Endurance International Group acquired A Small Orange in July 2010. He stepped down as CEO in May 2014, and has been working on this new company that he founded in secret.

Earlier this week, Hanna broke his silence, tweeting “After a few months ‘off,’ I’m excited to announce that my next venture is . We’re hiring, so get in touch!” The company is specifically looking for are software engineers, designers, an office manager, and a VP of engineering.

The Austin Business Journal has reported that has shored up $6 million in financing.

Hanna’s lead investor in this undertaking is Brent Oxley, who founded HostGator in his dorm room at Florida Atlantic University and remained CEO as it quickly became one of the world’s largest providers of reseller hosting. Prior to A Small Orange, Hanna had worked at HostGator in customer service strategy and operations, corporate communications and PR. Oxley was also an investor in A Small Orange in 2010.

In a message to the WHIR, Hanna wrote that is “cloud based software and it came out as a result of our experiences with our respective hosting companies.”

The website summarizes the offering as “a customer service solution that they can scale happily and affordably,” which is designed to appeal to small and large businesses.

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