Rory Duncan 451 Research

First Annual HostingCon Europe Day 1

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Exhibitors, sponsors and attendees from around the world gathered in Amsterdam today for the first annual HostingCon Europe to exchange knowledge and create new business partnerships. The event drew high quality attendees and engaging speakers. The morning began with Joost de Valk, founder and CEO of SEO giant Yoast. The advice he gave was particularly relevant to hosting providers and will be shared by the WHIR at a later date. Sessions on the European cloud market, alternate payment solutions and differentiation strategies were also informative and well attended.

The afternoon keynote by futurist, tech writer, professional speaker and host of the BBC series Cybercrime Ben Hammersley was very thought provoking. He posed some questions to the hosting and cloud industry regarding the ability of technology to move forward when the majority of voters and politicians don’t understand or necessarily want more technology.

We put our future into the hands of people who are confused about the present,” said Hammersley regarding politicians. It was the WHIR’s favorite quote of the day and why the hosting and cloud industry needs to be more proactive in educating the general public. The industry as a whole also needs to do more to educate and influence politicians, especially while the world is wrestling with decisions that have far reaching implications such as net neutrality, data retention and the right to be forgotten.





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