Fireclick Enhances Warehouse Suite
April 20, 2006 — (WEB HOST INDUSTRY REVIEW) Digital River subsidiary (digitalriver.com) and Web analytics solution provider Fireclick (fireclick.com) announced on Thursday it has made enhancements to its data warehouse suite and hosted application service. Now entitled Fireclick Advanced Warehouse Suite, the service helps online businesses to learn more about the buying behaviors and preferences of their customers.
It offers online merchants more advanced reporting capabilities, more built-in, time-saving features for analyzing customer segments and more details about the site purchase paths and navigation patterns that are generating the greatest sales conversions.
The Fireclick Advanced Warehouse Suite is designed to work with key Digital River marketing technologies, including Digital River’s email marketing solution from BlueHornet Networks and its KeywordMax paid search bid management tool from Direct Response Technologies.
“With the recent release of our Fireclick Advanced Warehouse Suite,” says Dave Alampi, Digital River’s VP of marketing, “we have added advanced features and functionality to our core Web analytics engine, as well as expanded the offering to include complementary email marketing and paid search bid management solutions.”
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