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June 18, 2003 -- (WEB HOST INDUSTRY REVIEW) -- Pay Per Click (PPC) search engine FindWhat.com (findwhat.com) announced today an agreement to merge with Espotting Media Inc. (espotting.com), a popular European PPC engine. According to the companies, the merger will create a large international group serving approximately 40,000 advertisers with combined revenues of over $140 million in 2003.
"We believe this announcement changes the landscape of the paid listings industry, creating a new international leader,? said Craig Pisaris-Henderson, chairman and CEO of FindWhat.com. ?The proposed merger intends to capitalize on both companies' experience in serving advertisers and distribution partners of all sizes, across the widest geographic footprint in our sector.?
Under the proposed terms of the transaction, which was unanimously approved by the Board of Directors of each company, Espotting stockholders will receive approximately 8.1 million shares of FindWhat.com common stock and approximately $27.0 million in cash.
The merger is expected to close in the fourth quarter of 2003.
?The combination will allow the two companies to bring together the best of their respective talents,? said Daniel Ishag, founder and CEO of Espotting. ?We believe this will help enhance the expert local knowledge they each bring to their respective markets, rewarding advertisers with increased ability to achieve greater reach through one company. This is an exciting opportunity for our businesses."
Both companies said they expect that the merger will lead to faster revenue and profit growth in 2004 and beyond than would have been achieved by either company on its own.
Both companies compete in the same paid search segment as firms like Overture and Google, which has recently seen a great deal of success with its AdWords keyword bidding program.
Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
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May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
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