January 20, 2004 — (WEB HOST INDUSTRY REVIEW) — Advertising agency McKee Wallwork Henderson announced today that Web hosting provider FatCow (fatcow.com) will host the Web site infrastructure for ADBOWL IV, its live advertising opinion survey scheduled to take place during the Super Bowl on February 1.
ADBOWL allows viewers to vote on their favorite commercials during the Super Bowl through the ADBOWL.com Web site.
“The commercials have become a competition unto itself and are now as much anticipated as the big game. As a pop-culture phenomenon, they are the most talked about ads of the year. Everyone has a favorite,” said Steve McKee, president of McKee Wallwork Henderson. “The ADBOWL is an accurate analysis of commercials during the championship football game because the winners and losers are selected by the viewers, fans, and advertising professionals alike.”
ADBOWL.com will go live an hour before kick-off time.
In 2003, ADBOWL received more than 167,000 votes.
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