(WEB HOST INDUSTRY REVIEW) — Avail Intelligence (www.avail.net) has made its Avail Behavioral Merchandising online merchandising solution available in North America for the first time, enabling online retailers retailers to automate, evaluate, and optimize all their merchandising to drive revenue.
According to its Tuesday announcement, Avail Intelligence has opened an office in Palo Alto, California, where it will provide its “Avail Success” service concept to the North American market for the first time, delivering a way for retailers to maximize their returns on online merchandising.
Founded in 2000, Avail Intelligence has grown to be Europe’s largest vendor in its sector, delivering more than a billion in sales at more than 100 retailers, such as Redcats Group, Neckermann, and Game.
The concept of behavioral merchandising was pioneered by Amazon.com (www.amazon.com) with product recommendations (for instance, the site offers a “Customers who bought this also bought…” dialogue), but has since evolved significantly. Avail Behavioral Merchandising empowers retailers to automate, evaluate, and optimize all their merchandising across languages, currencies, and channels, automatically analyzing shopper behavior and using it to recommend the right products at the right time to each individual.
“It is essential for e-tailers to provide a personalized shopping experience that is not only tailored to an individual customer’s preferences, but also references others that they can identify themselves with,” Avail Intelligence US sales director Robert Walstra said in a statement. “While some US retailers have been early adopters, a surprisingly large number do not yet offer any form of personalization. And among those that do, many could benefit significantly from best practices in where and how they use it.”
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