Automattic, the creator of the most popular website platform WordPress.com, raised $160 million in a Series C funding round in May, and Endurance International Group was one of the unsung participants.
According to an announcement last week, Endurance contributed an unspecified amount to the round, which will be used by Automattic to expand its employee base as well as increase marketing initiatives.
“Endurance was one of the earliest supporters of the WordPress community, so it’s great to have them aligned with Automattic in creating the best services and experience for the billions of people WordPress will reach in the coming years,” Automattic CEO Matt Mullenweg said in a statement. “This is just the latest chapter in a long and fruitful partnership.”
Endurance supported WordCamp since 2005 as its brand BlueHost was the first company to sign on as a multi-event sponsor. BlueHost continues to support WordCamp events around the world. Last year, Endurance quietly announced its acquisition of Mojoness, the Utah-based provider of WordPress theme and code marketplaces and WordPress and Magento tutorial websites.
“Endurance and Automattic have a shared vision for how the web should be,” Hari Ravichandran, CEO of Endurance said. “Open Source keeps the web accessible to all and I am excited to see how this investment contributes to the continued success of WordPress. Our subscribers love WordPress and we support Matt in his quest to create the most ubiquitous content publishing platform in the world.”
Highlighting the investment in Automattic is a positive PR move for Endurance, considering the wealth of negative press around the pitfalls of hosting in its Provo, UT data center. The outages for HostGator and BlueHost customers are becoming too regular, and lengthy. The last outage, in mid-May, lasted around 9 hours for some users.
Earlier this year, Endurance announced its acquisition of the web presence of Directi, acquiring its registration and hosting brands ResellerClub, LogicBoxes, webhosting.info and Big Rock.