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Endurance International Group Completes Directi Acquisition, Expanding Indian Presence

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Endurance International Group completed its acquisition of the web presence business of Directi this week. As part of the deal, Directi’s registration and hosting brands ResellerClub, LogicBoxes, webhosting.info, and BigRock will become a part of EIG, expanding its presence in India.

The basic agreement was referred to in an SEC filing in September ahead of EIG’s Nasdaq IPO. At the time, the acquisition of Directi Web Technologies was listed at around $110 million, though final terms are not included in the official announcement.

By acquiring Directi’s largest brands, EIG not only increases its footprint in India’s huge emerging web market, but also acquires a team with direct experience in capturing share from a market as it emerges.

“We are very pleased to welcome Directi to the Endurance family. We believe this acquisition represents an excellent opportunity for Endurance to expand its footprint and positions us for further growth,” Endurance CEO Hari Ravichandran said. “They have managed to build a blue chip organization without losing their entrepreneurial spirit. And in fact, the Endurance team intends to learn from Directi’s approach to developing new markets.”

ResllerClub is a platform for designers, hosts, and domain resellers, and manages roughly 4.25 million domains. ResellerClub is also partnering with iNet Interactive to bring HostingCon to Europe, China and India in 2014.

BigRock is a significant hosting presence in India despite being founded less than four years ago. It received a bulk transfer of former Dynamic Dolphin domains from ICANN late in 2013.

LogicBoxes is a business technology automation provider and consultant, whose platform serves over 100 registrars managing 3.75 million domains. EIG hosting company HostGator is already among LogicBoxes’ client businesses. LogicBoxes launched a reseller program for new gTLDs late last year.

EIG’s IPO was a major hosting news story for 2013, but a string of recent outages, most recently on New Year’s Eve, have caused headaches and threatened EIG’s reputation in developed markets.

About the Author

Chris Burt is a WHIR contributor and writer of both fiction and non-fiction. His writing projects can be followed on Twitter @afakechrisburt.

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