(WEB HOST INDUSTRY REVIEW) — Video encoding service Encoding.com (www.encoding.com) has announced new features to its Application Programming Interface that enable customers and partners to bundle Encoding.com’s powerful video encoding service within their own customer-facing platforms.
Encoding.com’s white-label solution provides the seamless integration of cloud-based transcoding services directly into the video production workflow. Early adopters include Cisco Eos, Giant Realm, Kaltura, and vzaar.
According to Encoding.com’s Wednesday announcement, Encoding.com’s powerful well documented, and extensible XML API handles the complex encoding portion of the video creation workflow. With its “white label” program, customers and partners are able to build web-based transcoding services transparently into their own platforms.
“Encoding.com’s customers and partners demand a scalable, reliable and continuously updated platform for transcoding content,” Encoding.com founder Gregg Heil said in a statement. “We focus all of our engineering development work on this core component of the video delivery process to fulfill our customers’ and partners’ requirements for current and emerging formats across all popular web and mobile devices.”
Encoding.com customers and partners benefit from support for virtually all popular source media formats such as .mov, .avi, .wmv, .mp4, .3GP, .3G2, .mj2, .m4v, .flv, .mpg, .flv H.264, .flv VP6, and .asf. It also leverages scalability made possible though the use of cloud, as well as cost savings, and the assurance of timely video delivery guaranteed by a service level agreement.
Online video-hosting platform vzaar (www.vzaar.com) uses Encoding.com as the video encoding element of its end-to-end professional online video service. “Integrating our video platform application with Encoding.com was made easy by the robust and well documented API,” vzaar sales and marketing vice president Ian J. Snead said in a statement. “Before we settled on Encoding.com we thoroughly tested their service and other leading services and Encoding.com came out on top in terms of encoding speed, video quality, customer service and their commitment to emerging formats. As a video hosting platform the encoding process is a critical part of our solution. The integration with Encoding.com gives us peace of mind and the confidence to focus on the front end of our business.”
Full integration of Encoding.com’s services into the vzaar platform enables vzaar to encode videos of multiple formats to the desired output. As well, the cloud-based Encoding.com service gives vzaar total automated scalability.
The flexible APIs can easily be integrated into existing code bases, and Encoding.com provides sample scripts for PHP, Java, CFM, C#, and other popular formats to give clients a head-start. In addition, the Sub-Account API feature set enables customers and partners to create sub-user accounts to track and manage individual encoding usage for their customers within a “Parent” account.
