As a consequence of the acquisition, customers of mail.com will have their email services replaced with GMX’s email platform, and data migration is scheduled to start within the next few months.
(WEB HOST INDUSTRY REVIEW) — Accelerating its growth in the hosted email space, email messaging solutions provider Global Mail Exchange (www.gmx.com) has bought the Internet domain, mail.com, from Los Angeles-based firm MMC.
According to GMX, one of the brands operated by German Internet services company United Internet Group (www.united-internet.de), the acquisition included the website mail.com and email customers. Once integration is complete, clients’ email services will be replaced with GMX’s email interface. The migration of data is scheduled to start within the next few months, and there are no plans to change user plans in the immediate future.
According to a Los Angeles Business Journal report, tech blogs estimate the sale price ranged from $50 million to $100 million.
The mail.com domain is a significant addition to GMX’s collection of generic domains available for email hosting customers, which include the likes of email.com, doctor.com, consultant.com, post.com and usa.com.
“With Mail.com, we are looking forward to being able to combine the best international domain for emails with our successful email product,” GMX chief executive officer Jan Oetjen said in a statement. “The specific strength of this domain is its generic character: You can easily memorize the name Mail.com, it is an attractive and at the same time neutral alternative to provider-oriented address endings such as Hotmail, Yahoo or Google Mail globally. On the internationally highly competitive e-mail market we perceive this generic e-mail domain as a unique opportunity for differentiation, which cannot be copied.”
The sale of mail.com marks a slight change in focus for MMC, which will re-brand itself as a publishing and digital media company.
“In the coming weeks we look forward to sharing a new corporate identity which characterizes the strength and excellence of the collective brands in our portfolio and the content they create,” MMC chairman, CEO, and founder Jay Penske said in a statement. “Although the branding of MMC will be changing, all aspects of our corporate vision, strategy, business operations, events, and content properties remain unchanged – now with an even greater focus on expanding the portfolio of published content properties.”
MMC owns content properties such as OnCars.com, Deadline.com, HollywoodLife.com, and India.com. In connection to the acquisition of Mail.com, MMC has also agreed on strategic cooperation for the website India.com, in which it will also take advantage of GMX email products.
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