April 19, 2005 — (WEB HOST INDUSTRY REVIEW) — IT outsourcing giant and Web hosting provider EDS (eds.com) said last Friday that it had signed a three-year deal with horse racing venue operator Churchill Downs to host its customer relationship management system, ticketing, Web site network, analytical, campaign management and events planning applications. It will also enable the company to continually evolve its CRM model, DePalma says.
Carol DePalma, vice president of consumer direct services at EDS, says outsourcing its IT to EDS enables Churchill Downs to concentrate on its business, maximizing revenue and profitability.
“Having stable and flexible technology systems is key to a successful CRM strategy,” says Atique Shah, vice president of CRM and technology solutions at Churchill Downs. “It is comforting to know that CDI’s customer-centric strategy is supported by a leading infrastructure solution provider such as EDS. By establishing this relationship, our company and its team members can focus on creating a first-class customer experience, while letting the experts do what they do best.”
