Ecwid Goes Back to Basics with New Ecommerce Starter Site

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Ecwid announced a new stripped-down ecommerce product last week that helps merchants without a website quickly get online and start selling.

Starter Site is a free one-page website that is optimized for mobile devices. It includes a built-in Ecwid store, and is available now to all Ecwid users, even those in the free tier. It seems like Starter Site might be a simple solution for a merchant with a brick-and-mortar store who wants to dip their toes in the world of ecommerce.

“The Ecwid shopping cart’s core strength is its ability to be easily integrated into any web presence, but now even a merchant with no existing site can be selling in minutes with Starter Site,” Ecwid head of product Eugene Kaznacheev said. “We see this as a significant step in our mission to democratize ecommerce.”

For merchants who are interested in a custom domain name, they must pay for the upgrade. The Starter Site is definitely intended for a very basic web presence, but Ecwid said it is easy to integrate the site into WordPress, Joomla, Wix, Facebook, Tumblr and more when merchants are ready for a more extensive website.

Ecwid also recently partnered with Endurance International Group to offer its ecommerce widget to customers of EIG brands including HostGator and BlueHost. The widget enables them to add ecommerce functionality to existing websites.

Earlier this year, Ecwid raised $5 million in a Series B funding round, led by iTech Capital with participation from existing investor Runa Capital. Ecwid said it would use the funding to extendd its mobile and social ecommerce product. Its latest product, Starter Site, looks like a piece of this plan.

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