Endurance International Group announced on Friday that it is now offering Ecwid’s ecommerce solution to its customers. Customers of Endurance brands including HostGator and BlueHost will be able to use Ecwid’s ecommerce widget to add an online store to their existing website.
Ecwid allows users to set up stores on existing websites, and manage storefronts on many different online sites at the same time from one control panel. With Ecwid, Endurance customers can also create a mobile point-of-sale system on their iPhone or iPad.
Currently, there are over 500,000 sellers in 175 countries on the Ecwid platform. It has partnered with major CMS and hosting providers to distribute its ecommerce solution including WordPress, Drupal, Yola, Wix, 1&1 and GoDaddy.
Partnerships certainly seem to be the most effective way of addressing hosting customers’ ecommerce needs as developing an in-house ecommerce solution would be a huge investment.
The partnership with Ecwid is Endurance’s latest move in serving small business customers. Earlier this week Endurance announced that it had extended its partnership with Google to help bring US SMBs online.
“Endurance is committed to helping small businesses build a web presence that will help them stand out and succeed in the online marketplace,” Joel Rosen, Endurance’s Executive Vice President of Marketing and Product said. “Ecwid will enable our customers, regardless of the tools they used to build their website, to monetize their presence with an online store quickly and easily. Ecwid also supports 45 languages, so it aligns well with our global footprint.”
As Magento plans to shut down two of its ecommerce solutions aimed at small and mid-sized businesses, ecommerce providers like Ecwid and its hosting partners could be in a position to win some of these customers.