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Ecommerce Software Provider PrestaShop Expands eBay Partnership in Europe

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Open source ecommerce company PrestaShop and eBay have announced an expansion of their partnership to Germany, Austria, and Switzerland. Previously the companies have partnered to provide easy integration of PrestShop online stores into the eBay marketplace in France, Italy, Spain, and the UK.

Merchants can select all or some of their products to sell on eBay, and can customize product information and manage inventory between both platforms.

PrestaShop has been downloaded almost 4 million times since 2007, and currently runs 185,000 stores. It also boasts an open source ecommerce community of 620,000.

“We are extremely proud of the results from our partnership with eBay over the past two years,” Benjamin Teszner, CEO of PrestaShop said. “The feedback from our user community is overwhelmingly positive. Integration with eBay enables PrestaShop merchants to tap into the power of one of the world’s largest marketplaces. We’re delighted to expand the geographic scope of this partnership so we can provide the best ecommerce experience for our merchants in Germany, Austria and Switzerland.”

PrestaShop users can download the eBay module from the PrestaShop Market Place for free, and it is included in PrestaShop versions 1.5 and 1.6.

In July, PrestaShop announced plans to expand into nine new European markets, including Germany, the UK, Netherlands, Spain, and Russia.

The announcement also follows the July announcement by eBay owned PrestaShop competitor Magento that it is closing 2 SMB ecommerce platforms in early 2015. Magento seems to be focusing on larger retailers, which would explain eBay’s willingness to not only partner with apparent competitor, but to expand that partnership to cover most of Europe.

At this point, PrestaShop may be less in competition with Magento than with a company like Ecwid, which released a basic version called Starter Site in August. WebLinc, a newer ecommerce company which announced a Series A funding round in August, may be more likely to fight for the same companies as Magento,

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