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Ecommerce Platform WebLinc Grabs $6 Million in Series A Funding

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Ecommerce platform provider WebLinc has raised $6 million in Series A financing from Safeguard Scientifics to help fund the development of new features for its platform. The funding will also be used to onboard third-party integration partners and expand its sales and marketing teams.

With offices in New York and Philadelphia, WebLinc’s ecommerce platform powers retailers including Nasty Gal, URBN brands Free People, BHLDN and Terrain, and U.S. Polo Assn.

According to WebLinc, its clients saw revenue increase 54 percent in Q2 2014 from Q1 2014. Mobile performance was also a highlight, with clients reporting a year-over-year increase of 98 percent.

“WebLinc has a long and impressive history of powering ecommerce sites for leading brands around the globe through its innovative ecommerce platform,” Erik B. Rasmussen, Managing Director, Technology at Safeguard said. Rasmussen will join WebLinc’s board of directors. “We are very excited to partner with the WebLinc team to take advantage of the massive opportunity in the ecommerce market.”

WebLinc’s platform is built with MongoDB and Ruby on Rails, using NGINX, Chef and Passenger for hosting.

According to the release announcing the investment, WebLinc’s early adoption of responsive web design and native mobile apps is of note, and is something that it sees as a differentiating factor from the competition.

Online retail continues to be an area of growth, particularly on the platform-side, but with more platforms for retailers to choose from, ecommerce providers have to continually add new features in order to stay competitive. Earlier this year, Ecwid closed a $5 million Series B funding round.

“This is an exciting time for our company and our industry,” Darren Hill, WebLinc’s co-founder and CEO said. “Our commerce platform was created specifically for the growing retailer who has become too big for off-the-shelf or one-size-fits-all solutions. At the same time, these retailers do not want their growth hindered by going with a 10-15 year old enterprise platform which is difficult or impossible to advance and change with the speed of business. Our successful clients have always been the fastest growing, fastest to innovate, and the fastest to have those innovations live before their competition. The WebLinc platform allows great companies to innovate circles around their competition and this funding will allow WebLinc to reach more great companies.”

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