November 21, 2006 — (WEB HOST INDUSTRY REVIEW) — Online shoppers may experience long waiting periods if online usage exceeds capability and results in the kind of Web site failures seen be some large retailers earlier this year, according to Web hosting provider SingleHop (singlehop.com).
“We expect that with the predicted record influx in traffic,” says SingleHop president Zak Boca, “a large number of online retailers will be unprepared, which will result in downtime that can cost businesses thousands of dollars in lost revenue, and as seen in some high-profile cases, as much as $1 million per minute. These are numbers you can’t ignore.”
Online holiday spending is expected to total more than $32 billion dollars this year, with consumers spending 53 percent of their holiday budgets online. A recent Harris Interactive survey reveals that 40 percent of online consumers will leave a Web site if it is experiencing technical problems, and retailers have just eight seconds to win a consumer’s attention before they move on.
Boca says online retailers should plan for this traffic in advance or they may find themselves missing out on the lucrative holiday rush. He says they should test and prepare their systems for a 40 percent spike in traffic, meaning that their Web site, shopping carts and ordering systems should be capable of supporting an additional 40 percent of utilization.
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