Runa uses the pre-click and post-click data to dynamically determine the consumer's buying intent to deliver more effective offers to meet their specific needs.
(WEB HOST INDUSTRY REVIEW) — E-commerce provider Miva Merchant (www.mivamerchant.com) has joined with online sales optimization solutions provider Runa (www.runa.com) to provide Miva Merchant store owners a way to improve their online sales by motivating the consumer to purchase based on their buying intent and the merchant defined business goals.
Behind the scenes, Runa uses the pre-click and post-click data to dynamically determine the consumer’s buying intent as the basis to deliver more effective offers, according to Miva Merchant’s announcement this week. By determining user intent, shop owners can increase conversions, revenue and profit.
“Increasing revenue and profit without increasing SEO and SEM costs are top of mind to our clients,” Miva Merchant executive vice president Rick Wilson said in a statement. “We have chosen to partner with Runa because they offer our clients an important new way to improve their revenue and profit from existing traffic by fine-tuning the most influential lever — price. There are numerous solutions that focus on marketing to increase conversion, but Runa is the first one to combine behavioral targeting with merchandising that includes price optimization.”
Miva Merchant has made a free Runa module available for customers to get started using Runa, giving them instant access to product reports on those that are added to the cart and then abandoned. Merchants can use these insights to guide their business rule setup. According to the announcement, Runa only charges shops based on Runa-driven revenue.
Runa chief customer officer Heather Dawson said the company is excited about its partnership with Miva Merchant. “Miva Merchant’s commitment to providing merchants with a platform that will continue to be enriched and grow with the marketplace coupled with Runa’s revenue growth and profit optimization solution is a perfect fit,” Dawson said in a statement. “We believe this will be a winning combination, especially for small merchants with limited marketing dollars that need to see immediate return.”
Since its acquisition in 2007 by a management team led by Russell Carroll, Miva Merchant has added many add-on services to its core e-commerce offering by partnering with a variety of companies. Last year, Miva Merchant partnered with IT security solutions provider Comodo (www.comodo.com) to offer SSL certificates to its customer base. In April 2009, Miva Merchant announced a new alliance with Amazon Payments, letting it offers a set of payment and checkout solutions geared toward the Amazon customer.
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