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Dyn Acquires ReadyStatus to Help Customers Communicate Outages

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Internet performance solutions provider Dyn announced last week that it has acquired ReadyStatus, a tool that notifies customers of service interruptions, for an undisclosed amount.

According to the company’s announcement, ReadyStatus helps improve communication between end users and companies, and notifies customers of both planned and unplanned outages.

Dyn plans to integrate ReadyStatus with Dyn Managed DNS advanced feature Traffic Director. This will mean that if a company’s site goes down, their homepage will automatically failover to a status update page. Users can be updated on when things will be back online through ReadyStatus.

Customers can expect general availability of the tool and complete integration into its future product suite in the next year, according to Dyn.

“We are committed to helping our customers manage the performance of their service delivery platforms,” Scott Hilton, Dyn EVP, product, said in a statement. “Dyn technology focuses on optimized user experience: reliability, speed, and control. In today’s transparent digital age, we believe monitoring, reporting, and proactive and automated communications are a necessity.”

Communication during an outage is crucial, particularly if it is unplanned and customers haven’t been notified ahead of time. Often companies struggle with communicating with their customers during an outage, but this tool would help ensure customers who aren’t on social media get the message about what is going on.

ReadyStatus pages are designed for Android, iPhone, tablet, Mac or PC in order to provide a consistent user experience.

“We are very excited about ReadyStatus joining Dyn,” ReadyStatus founder Libby Horton said. “The ability to bring high-quality status sites to Dyn’s outstanding customer base, as well as integrating into the Internet performance capabilities of the Dyn portfolio, will make a far greater impact on the market than we could have done on our own.”

Recently, the WHIR interviewed Dyn chief revenue officer Kyle York on its strategy for hiring salespeople.

About the Author

Nicole Henderson is the Editor in Chief of the WHIR, where she covers daily news and features online. She has a bachelor of journalism from Ryerson University in Toronto. You can find her on Twitter @NicoleHenderson.

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