Dropbox Buys Creative Collaboration Startup Pixelapse

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Cloud storage provider Dropbox has bought Pixelapse, a startup that provides version control and collaboration workflow for design projects that it calls “the definitive version control and collaboration platform for creatives”. The terms of the deal have not been disclosed.

The integration of Pixelapse could help make Dropbox a platform that makes it easier for teams to collaborate on projects – and challenge hosted productivity apps like Google Apps and Office 365, and even collaborative cloud services like Evernote.

Pixelapse noted in a blog post that it will “work towards bringing the same kinds of collaboration and workflow experiences that you’re used to in Pixelapse over to the core Dropbox product.”

The company said that the standalone Pixelapse product will continue to be available and supported for at this year and that it is still accepting new signups. Eventually, however, it will offer a migration plan for Pixelapse to move over to Dropbox.

While simple cloud-based file storage and synchronization may have been enough of a draw in the past, Dropbox has been steadily adding enterprise-friendly features to its platform to compete in a rapidly intensifying market.

Just last week, Dropbox bought CloudOn, a startup focused on enabling document sharing and collaboration on various platforms. Last year, in an effort to bolster mobile security for enterprises, it acquired Mobilespan which allows mobile devices to access corporate networks without compromising security. It also made a partnership with Microsoft in order to further integrate Office and Dropbox for better document collaboration.

Meanwhile, one of Dropbox’s biggest competitors, Box, launched a very successful Initial Public Offering last week.

However, according to IDG figures, Dropbox has the lead in the file synchronization and sharing market with 27 percent of all business, whereas Microsoft has 17 percent, and Box has 14 percent. But it seems that Dropbox will need to continually evolve, as it has been doing, in order to stay in the lead.

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