Prior to joining DomainAdvertising.com, Warner was CSO and COO of Dark Blue Sea, the Australian company that owns and markets Fabulous.com.
(WEB HOST INDUSTRY REVIEW) — Online ad platform provider DomainAdvertising.com (www.domainadvertising.com) has appointed industry veteran Dan Warner to the role of chief executive officer, where he will use his more than 12 years of experience in internet strategy, marketing and operations to lead the full launch of the DomainAdvertising.com business by January 2010.
Warner was previously the chief strategy officer and chief operation officer of Dark Blue Sea, the Australian company that owns and markets Fabulous.com. DomainAdvertising.com is backed by top investment firms including the Ashmore Group (www.ashmoregroup.com) and the Directi Group (www.directi.com).
“Dan Warner was the Board’s first choice for this position. He is the perfect leader for DomainAdvertising.com”, said Anoop Polavaram from the Ashmore Group. “His extensive experience and recognized leadership within the domain industry will be invaluable to the business. He is undoubtedly one of the most influential people in the industry.”
Warner has already assumed his role as CEO, leading a team of more than 30 people with access to over 500 people as required from Directi. Under Warner’s leadership, DomainAdvertising.com will focus on advancements in research, innovation and optimization to benefit professional domain owners.
“I was looking for a challenge where I could manage growth and innovation in the Internet industry,” Warner said in a statement. “This was difficult to find in a market which has recently focused on reducing head counts, research and infrastructure. Both Directi and Ashmore have a great reputation and substantial resources. When I was approached by them, I realized the potential of this business.”
Thrilled about this opportunity, Warner notes that DomainAdvertising.com will represent a new strategy in the domain industry. “We will be doing the exact opposite of most domain companies,” he said. “Significant capital, human resources and infrastructure will be used to accelerate internet advertising innovation and design. We expect that many of the other players in the industry will look like they are standing still or going backwards in comparison to our scheduled advancements.”
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