Domain registrar Namecheap announced on Wednesday it has launched an SSL reseller program that automates the purchase of SSL certificates.
The move comes a couple of weeks after NameCheap selected Onepager as its exclusive website builder for customers.
Offering a reseller program is beneficial to both hosting companies and their resellers, as it can greatly increase sales for web hosts while enabling resellers to providing added-value services at a lower cost to their own customers.
Customers can partner with Namecheap to white label and resell SSL certificates at lower costs.
“Namecheap continues to grow to be the biggest Internet-industry related business in the world with the addition of our SSL reseller program,” said Richard Kirkendall, CEO of Namecheap. “Combined with our SSL service offerings that we’ve had in place for several years, our SSL reseller program brings it to the next level, empowering those to sell SSL certificates directly and making substantial profits.”
Namecheap SSL Reseller program pricing is built on a customer loyalty/rewards system, meaning that the more business customers do with Namecheap, the cheaper their buy prices become.
The reseller program has 4 pricing levels, with each level having a qualifying total receipts threshold. A reseller’s total receipts is the sum total of all the business it has done with Namecheap, combined with the existing deposit in its Namecheap account.
Namecheap will determine which SSL pricing level the reseller falls into. Level 1 resellers must have total receipts of $50 to $299 per year, Level 2 must have $300 to $1,499 per year, Level 3 must have $1,500 to $2,999 per year, and Level 4 must have more than $3,000 per year.
The SSL reseller program has competetive pricing, no set up fees, a robust API, and efficient support, says Namecheap.
Namecheap is an ICANN accredited domain registrar that has over 800,000 clients and millions of domain names under management.
Talk back: Are you currently offering a reseller program? Do you think Namecheap will bring in new business as a result of launching its reseller program? Let us know in the comments section.