September 2, 2004 — (WEB HOST INDUSTRY REVIEW) — Digital River (digitalriver.com), a provider of e-commerce outsourcing, announced on Thursday that it is working with Microsoft (microsoft.com) to expand Microsoft’s e-commerce software distribution efforts. Under the newly established relationship, Microsoft will offer its Plus! Digital Media Edition enhancement pack for Windows XP to more than 200 online retailers, including Best Buy, CompUSA, OfficeMax and Staples.
“Today’s announcement is a great example of how the software industry is recognizing the benefits of delivering software via digital download,” says Joel Ronning, CEO of Digital River. “Historically, Microsoft has distributed software mainly through traditional retail and OEM channels. By working with Digital River, Microsoft is now offering its customers more options to buy software with the instant gratification that only digital downloads can offer.”
Microsoft’s Plus! Digital Media Edition is a photo, music and movie enhancement pack for Windows XP, and is the first Microsoft product to be sold as a download.
