March 15, 2004 — (WEB HOST INDUSTRY REVIEW) — E-commerce outsourcing provider Digital River (digitalriver.com) announced last week that it has added Manhattan Toy as a new customer. Under an agreement between the two companies, Digital River designed and built Manhattan Toy’s new e-commerce Web site. In addition to hosting the site, Digital River will provide order management, product fulfillment, customer service, e-marketing and fraud prevention screening.
“With the growing popularity of the Internet, an increasing number of traditional brick-and-mortars are recognizing the importance of multi-channel sales models,” says Joel Ronning, CEO of Digital River. “An online e-commerce strategy that is successfully integrated with an offline sales strategy can satisfy the shopping needs of a wide variety of Internet customers, ranging from novice to experienced buyers. Working with tens of thousands of clients over the past ten years, Digital River has developed the e-commerce and e-marketing best practices to meet this market demand.”
The new e-commerce store is Manhattan Toy’s first online initative.
