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August 12, 2002 — (WEB HOST INDUSTRY REVIEW) — E-commerce outsourcing provider Digital River, Inc. (DigitalRiver.com) announced on Monday that it has redesigned and re-launched the “Selling to VITO” e-commerce site for business author Tony Parinello.
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Parinello?s site, says Digital Island, enables sales professionals to purchase the best-selling authors books, like the Selling to VITO, Very Important Top Officer, book, which contains step-by-step instructions on how to get appointments and sell to presidents, CEOs, executive vice presidents and other top officers.
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According to the agreement, Digital River will host the site?s e-commerce operation, providing transaction management, fraud prevention services, fulfillment services, customer service and e-marketing.
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“My e-commerce site was at a point where I realized it needed to grow,” says Parinello. “Digital River’s e-commerce expertise will bring my site to the next level while freeing me to focus on my core competencies. As I prepare to launch and promote my latest title and as a sales-focused professional, it’s important that I offer my customers a reliable e-commerce site and a positive shopping experience.”
