(WEB HOST INDUSTRY REVIEW) — Crowd-sourced content discovery and sharing site Digg (www.digg.com) has has enlisted the Cotendo Site Acceleration suite to speedily display the nearly 20,000 news and video submissions it receives daily to its enormous member base numbering more than 40 million.
In its Tuesday announcement, content delivery network and site acceleration services provider Cotendo (www.cotendo.com) is supplying Digg technology to quickly and reliably deliver all of its new widgets, “Digg this” buttons, default graphic images, and popular downloadable icons, allowing users worldwide to easily link to Digg.
“The performance and uptime we are achieving with Cotendo is outstanding,” Digg operations vice president Scott Baker said in a statement. “Having a high-resiliency CDN is critical to our business, and Cotendo stood out in our competitive evaluation of CDN vendors. Recently, we moved our new versions of our popular ‘Digg This’ buttons and our Digg Widgets for delivery from Cotendo’s network and are getting very positive feedback about the improved speed, which is due to our fantastic developers at Digg and Cotendo’s high performance platform.”
Baker noted that Cotendo’s geographical footprint was also an important factor in the decision to implement Cotendo. “Nearly half of our users are located outside of North America, and Cotendo’s performance in serving the regions we most want to reach — including India and Indonesia — is excellent,” he said. “And Cotendo also provides a level of flexibility that some other CDN vendors don’t.”
The leading venue for people to discover and share they find on the Web — from the biggest online destinations to the most obscure blogs — Digg surfaces the best stuff as voted on by its users, who collectively determine the value of content. Once an item is submitted, other people see it and “Digg” what they like best, promoting the most popular submissions to Digg’s front page for millions of visitors to see immediately.
“We are proud to play a key role in Digg’s technology infrastructure,” Cotendo CEO Ronni Zehavi said in a statement. “Our high-performance CDN and site acceleration suite is especially important for meeting their requirements for accelerating content and user engagement — Digg’s content has a cache hit ratio of nearly 100%, meaning that we serve most of it over and over from our cache after accessing it once from their server. By always keeping pace with their requests, we ensure a high-quality viewing experience for Digg users.”
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