Dell Launches Public Beta of Cloud Marketplace

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Hardware giant Dell is moving further into cloud brokerage with Dell Cloud Marketplace, and the official launch of the public beta program announced Wednesday at Dell World 2014. Dell will resell services from a multi-cloud ecosystem including partners Amazon, Google, Joyent, Docker, Delphix, and Pertino, and will soon add more companies.

Dell Cloud Marketplace has been rolling out as a multi-phase beta program since June, and the company believes it satisfies an enterprise need for cloud governance.

“We think today, over 90 percent of cloud services that are in use are not officially sanctioned by IT, and IT has no visibility into them,” James Thomason, Dell Cloud Marketplace CTO, told ZDNet. “They’re unable to forecast their budget, they spend a lot of their time charging back random people’s credit card to IT budgets, and they don’t have governance, so they can’t guarantee all employee access to company systems and information.”

The marketplace is an extension of Dell’s cloud manager, which was largely built by Enstratius before Dell acquired that company in May of last year. Dell had previously acquired Gale Technologies in 2012 to turn its multi-cloud management and automation software into Active System Manager.

Dell’s cloud strategy has been moving towards consultancy and reselling partner offerings since it closed its own public cloud service in May of last year. Since then it has announced partner programs with Peer1 for managed cloud services in Canada, Red Hat for OpenStack private cloud solutions, and CenturyLink to offer a public cloud PaaS.

Dell also closed its consumer cloud storage service DellData Safe in June.

The new Cloud Marketplace is a natural extension of these and other partnerships, and reinforces Dell’s position as a cloud services vendor.

IBM and Ingram Micro both launched cloud marketplaces earlier in 2014, and dedicated cloud broker ComputeNext raised $4 million in March to invest in making its cloud marketplace “the Expedia of Cloud Computing.”


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