DataBank Holdings has named Aaron Alwell the vice president of marketing.
Data center and colocation service provider DataBank Holdings announced on Tuesday it has named Aaron Alwell the vice president of marketing.
This marks the third major appointment for DataBank in the last 18 months, following Michael Gentry being named DataBank vice president of operations, and Kevin Ooley joining DataBank in October 2011 as chief financial officer.
In his role, Alwell will take charge of all aspects of DataBank’s marketing, lead generation, and branding as well as lead the company’s entry into new markets.
Alwell joined DataBank from AnoGenex, where he has served DataBank in a consulting role for the past year.
“I am very excited to officially welcome Aaron to the team,” said Tim Moore, CEO of DataBank. “Aaron has already had a big impact on the company’s visibility and lead-generation, and we plan to leverage his industry experience to foster additional share in our current market as well as engaging new ones as we execute our growth-plan.”
Previous to DataBank, Alwell served as the VP of marketing for national background screener USAFact.
During his tenure there, Alwell oversaw the company’s rebranding and led a number of successful initiatives to improve end-user experience on the company’s full service website.
Alwell also served as the director of marketing for Denver-based ViaWest and Dallas-based Dataside.
In June 2011, private equity firm Avista Capital Partners acquired DataBank from private investment firm Freeman Group for $4 billion.
Talk back: Are you currently a customer of DataBank? How do you think Alwell will do as the new VP of marketing at DataBank? Let us know in the comments.
About Justin Lee
Justin Lee has been a staff analyst with theWHIR since 2004. He writes about a range of web hosting and IT-related issues facing the industry on the WHIR website, as well the print version of the WHIR magazine. Follow him on Twitter @Justin_theWHIR.
