Data Centers Canada says its new partner program includes its entire set of services, and offers a new agent model for pricing.
Canadian data center real estate company Data Centers Canada announced on Wednesday that it has launched a channel partner program, aimed at IT resellers and other technology service providers, as well as real estate professionals.
A smaller-scale regional operator, Data Centers Canada operates two data centers in the Toronto area. Just over a year ago, Data Centers Canada expanded its Toronto North facility to a total of 20,000 square feet.
Data Centers Canada says its partner program has been an important part of its growth up to this point. The revamped program will provide access to the company’s entire set of colocation and disaster recovery services, and operates on a modified agent model that, according to the announcement, will “easily facilitate transactions.”
On the Data Centers Canada website, the company says its partner program provides the services as a white labeled service that allows the partner to have control over their customers’ experience, including all the billing and support interactions.
“Our Partner Program initiatives have been key drivers in our continued growth in the Canadian data center and colocation marketplace,” says Tony Di Benedetto, managing partner at Data Centers Canada, quoted in the press release. “We continue to develop these programs to maximize benefits to our partners.”
Along with the services themselves, says Data Centers Canada, the program will provide partners with access to the company’s sales associates for a “collaborative selling approach.”
The website also describes a simpler referral program which provides partners with a commission for simply referring colocation or disaster recovery business.
Talk back: Are you on either side of a channel partner program? Do you offer sales support to your reseller partners? Let us know in the comments.
About Liam Eagle
Liam Eagle has worked as a contributor to the Web Host Industry Review since its inception in 2000, and as editor since 2003. He has been editor of the WHIR's print magazine since its launch. His daily involvement in the gathering and reporting of Web hosting news and his regular interaction with Web hosting leaders gives him an uncommonly broad appreciation of the issues and tends facing the business. Through his WHIR blog, Liam spots Web hosting trends and offers opinions on the industry-wide impacts of major developments and the motivation behind big announcements. Follow him on Twitter @liameagle
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Channel partner program is a good way to expand the business and generate more revenue. It’s like recruiting people indirectly and pay/reward them only when they perform or give output. The channel partner program can be more successful if sales support is offered. If you are running a channel partner program, don’t ignore sales support.