November 7, 2002 — (WEB HOST INDUSTRY REVIEW) — Telecommunications provider Cable & Wireless (CW.com) announced on Wednesday that it has been awarded Boardwatch Magazine’s first annual Service Provider Excellence Award in the Sales/Marketing category.
The award honors top service providers for innovations and achievements, and was presented to Cable & Wireless Wednesday at the SERVICE NETWORKS/ISPCON event for its superior sales and marketing work in addressing new market opportunities, leveraging existing marketing share in new ways and increasing sales close rates.
Cable & Wireless was chosen from a number of ISPs for the award, which was judged by Boardwatch Magazine’s editorial team, based on the difficulty of the challenges faced by the service provider, the program plan strategy and implementation and the plan’s overall success.
